Time-to-market is possibly the most critical metric when driving product adoption. Did you know that a study by McKinsey & Co revealed that a product that is even six months late to market could lose as much as 33% of its profit over five years?
On the other hand, even if you meet your time-to-market targets by going over budget (even by 50%), your profit would only dip by 4%. There are many more reasons to minimize time to market, such as:
- Gaining a competitive edge
- Capturing market share
- Lower marketing costs, and
- Meeting adoption cycle deadlines.
An in-house team of content developers and graphic designers can add to the development costs. This is especially true if you’re trying to create eBooks, assessments, and other learning resources to meet different state criteria.
What helps EdTech products in today’s day and age is delivering more rapidly and at scale. This is why educational companies today supplement their existing processes with tech tools for content authoring.
We all know that content authoring tools typically help with course creation and distribution. But did you know it can also help you ramp up capabilities and ensure your content is aligned with standards?
Here’s a look at six unexpected ways a digital course authoring tool can benefit your education publishing business.
6 Benefits of a Powerful Content Authoring Tool
- Templatized content: The gift that keeps on giving
One salient benefit of content authoring tools is the freedom to templatize courses. If there’s a course that has performed exceptionally well, you might want to reuse the format and customize it for further content development. You don’t even need to revise the entire eBook for this. Maybe elements like assessments or question paper formats can help you comply with specific curriculum requirements.
Customizable templates enhance the brand experience for users by bringing uniformity across your offerings. Repurpose infographics, animation, and even quizzes conveniently. In addition, the optimal use of recycled templates can drastically reduce costs and ease workflow processes.
- High-precision Customization Across Course Materials
Do you need to publish related content across learner levels, learner skill sets, and educational institutions? Content authoring tools have options that let you personalize instruction through templates and themes.
You no longer need to hire a team of authors and designers to tweak the content. Typically, this approach does not require multiple versions to reach the desired outcome finally. Instead, personalized learning builds on pre-existing content and can be created by the end-users, such as teachers. They can also develop need-based courses and assessments quickly and easily.
- Gamify, Engage, and Measure
A robust content authoring tool allows you to insert mini experiences within the courseware. This includes audio bites, sound clips, videos, and gaming objects. Courseware can also be supplemented with leaderboards and anything a teacher might need during class. You can also benefit from multilingual support. This eases global expansion by allowing you to publish content in multiple languages through in-built translators.
Automated course authoring solutions collect data on learner engagement and assessments, learning outcome success, organizational goals, content access volume, and more. Such software is augmented with advanced analytics tools that allow you to generate graphical and quantifiable reports of lesson goal success rate, student engagement rate, learner attention span, course level, grade level, and institution level reports—machine learning-based insights help educators personalize learning for each student and enhance learning outcomes.
- Content That Works on Every Screen
Make your content compatible across devices, screen sizes, and operating systems. A course authoring tool lets you create a master layout with various breakpoints such that the design is automatically adjusted based on the screen size, resolution, and orientation. As a result, you will be able to offer anytime, anywhere access without spending valuable resources on developing multiple versions of your offerings.
- Publish Across Channels
Digital course authoring software is part of a robust content distribution platform that empowers course developers to manage digital rights and licensing quickly. It can support multiple licensing models, including user-based and domain-based. In addition, easy interoperability means that you can offer your content across LMSes, such as Google Classroom, Moodle, or Schoology. This way, schools, and districts need not worry about additional expenses to change their existing digital ecosystem.
By sharing authoring rights, you open up your courseware to more contributors, adding flexibility and enriching it. Some of the ways to augment this content are to add learning analytics and lesson credits from within the digital course authoring software. This will help you keep track of consumption patterns and help with decision-making when moving to new markets.
- Ease Workflows
Choosing the right EdTech tools, including a digital course authoring and content distribution platform, can help streamline workflows. With easy integration into your existing ecosystem and that of your users, you don’t even need to undertake complex installation or training sessions.
Key Takeaways
Power your publishing business with feature-rich EdTech solutions that can help you cut time to market by up to 40% while also helping to reduce costs by eliminating the overheads associated with a large in-house development team. Plus, you can offer users complete branded experiences and access to your content across multiple channels. Converting legacy content into ePUB3-compliant format can be achieved with just a few clicks, and external resources can be included through in-text hyperlinks.
So, are you ready to drive state adoptions and take your business to new markets worldwide? Connect with us now to learn how to conduct business success and global expansion with our powerful rapid course development tool.
